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仿古门窗市场回暖带来了怎么样的效益
艺海轩 2016-11-23 04:11:46

近来,仿古门窗市场纷纷传来捷报,不仅光顾仿古门窗店面的顾客大大增多了,而且在销售业绩上也取得了不错的成绩。某仿古门窗经销店的店员小叶说:“最近这几周销量同比以往是大增,而且客流量也是以前是两倍。”

Recently, antique doors and windows market have good news, not only patronize the antique store customer doors and windows has been greatly increased, but also achieved good results in sales. An antique door and window distribution shop clerk leaflets said: the recent sales in the past few weeks is a big increase in the past, but the traffic is also two times before."

客户以刚性需求为主

Customers to rigid demand

在仿古门窗经销店里的多数消费者均表示,现在来逛家居建材城主要是为了新房装修。记者观察后发现,不少前来购物的消费者都是年轻的80后,刚需已成为市场的绝对主力。

Antique doors and windows in the distribution of the store's most consumers have said that now to stroll home building materials city is mainly for new home decoration. Reporters observed after the discovery, many consumers are young to come to shopping after 80, just need to become the absolute main market.

“这是因为目前是装修高峰期,消费者的购买需求比较大,多数人都会选择在五月的促销期间集中采购。同时,今年春季建材销量有所提升,带动了家具产品的旺销。”一位经销商负责人表示。

"This is because the decoration is the peak period, the purchase of consumer demand is relatively large, most people will choose to focus on procurement during the promotional period in May. At the same time, building materials sales this spring has improved, driven by strong sales of furniture products." One dealer responsible person said.

在市场的客流量中,保障房的消费人群占了相当一部分。“随着保障房陆续交房,这个市场会成为一个新的增长点。”仿古门窗专家表示,“同时,年头举办的优惠活动已经为市场做了预热,不少消费者其实已经做好选购、预订,这些消费需求大部分会在五月期间落实成交。”

In the market of passenger traffic, the protection of the consumer population accounted for a considerable part of the population. "With the support of the housing have been sought, the market will become a new growth point." Antique doors experts said, "at the same time, year organized promotions have done a warm-up for the market, many consumers have to purchase, reservation, the consumer demand in most of the implementation of the deal during May."

消费者王先生告诉记者:“我很早就看中一款仿古门窗,一直都没有舍得买,就等着五月能有个折扣。今天来一看,优惠力度挺大的,算下来能省不少钱。”

Consumers Wang told reporters: I am very early on a antique doors and windows, has not been willing to buy, waiting for May to have a discount. Today, a look at the discount is quite large, it can save a lot of money."

不少家装企业的负责人也表示,刚性需求将成为2013家装市场的主流,特别是二手房装修的比例会越来越大。

Many home improvement company responsible person also said that the rigid demand will become the mainstream of the 2013 home improvement market, especially the proportion of second-hand housing renovation will be more and more.

业内人士表示,仿古门窗和其他门窗行业一样有着广阔的市场前景,若想抓住装修旺季取得销售业绩,最重要的是要让消费者感到价格实在、售后服务实在。只有真正让消费者满意,市场才能有条不紊的做大做强!

Insiders said, antique doors and other doors and windows industry has broad market prospects, to seize the decoration season achieved sales performance, the most important thing is to let consumers feel the price is, customer service service is. Only truly let consumers satisfied, the market can be orderly bigger and stronger!


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